:root{--ink:#183153;--ink-soft:#183153c2;--ink-muted:#1831538f;--paper:#eeebd3;--paper-strong:#faf8ea;--panel:#fffcf6e6;--olive:#679436;--moss:#5c946e;--line:#1831531f;--shadow:0 18px 50px #18315317;--radius-button:8px;--radius-card:8px;--space-1:4px;--space-2:8px;--space-3:12px;--space-4:16px;--space-5:24px;--space-6:32px;--space-7:48px;--space-8:72px;--space-9:96px;--space-10:128px;color:var(--ink);background:var(--paper);font-family:Inter,Segoe UI,sans-serif}*,:before,:after{box-sizing:border-box}html{scroll-behavior:smooth}html,body{min-width:320px;margin:0;overflow-x:hidden}body{color:var(--ink);background:var(--paper);font-size:1rem;line-height:1.62}h1,h2,h3,p{margin:0}h1,h2,h3{letter-spacing:0;font-family:Manrope,Segoe UI,sans-serif;line-height:1}h1{max-width:13ch;font-size:2.28rem;font-weight:800}h2{max-width:13ch;font-size:2.18rem;font-weight:800}h3{font-size:1.35rem;font-weight:800}a{color:inherit}button,input,textarea{font:inherit}.skip-link{top:var(--space-4);left:var(--space-4);z-index:20;border:1px solid var(--line);border-radius:var(--radius-button);background:var(--olive);color:#fff;padding:var(--space-3) var(--space-4);font-weight:800;position:fixed;transform:translateY(-160%)}.skip-link:focus{transform:translateY(0)}.site-header,.hero,.section,.final-cta,.site-footer{width:calc(100% - 40px);max-width:1180px;margin-inline:auto}.site-header{justify-content:space-between;align-items:center;gap:var(--space-4);padding-block:var(--space-5);display:flex}.brand{align-items:center;gap:var(--space-3);min-height:44px;color:var(--ink);font-weight:800;text-decoration:none;display:inline-flex}.brand-mark{border:1px solid var(--ink);background:var(--olive);color:#fff;border-radius:50%;place-items:center;width:34px;height:34px;font-size:.95rem;display:grid}nav{align-items:center;gap:var(--space-5);display:none}nav a,.text-link,.site-footer a:not(.brand){color:var(--ink-soft);font-weight:700;text-decoration:none}nav a:hover,.text-link:hover,.site-footer a:not(.brand):hover{color:var(--ink)}.cta-button{border:1px solid var(--ink);border-radius:var(--radius-button);background:var(--olive);min-height:48px;box-shadow:6px 6px 0 var(--ink);color:#fff;padding:var(--space-3) var(--space-5);text-align:center;justify-content:center;align-items:center;font-weight:800;line-height:1.15;text-decoration:none;transition:transform .16s,box-shadow .16s,background .16s;display:inline-flex}.cta-button:hover{box-shadow:3px 3px 0 var(--ink);transform:translate(2px,2px)}.cta-button--secondary{background:var(--paper-strong);box-shadow:none;color:var(--ink)}.site-header .cta-button{display:none}.cta-button:focus-visible,a:focus-visible,summary:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline-offset:4px;outline:3px solid #6f99346b}.eyebrow{color:var(--moss);letter-spacing:.12em;text-transform:uppercase;font-size:.78rem;font-weight:800}.hero{gap:var(--space-7);padding-block:var(--space-7) var(--space-9);grid-template-columns:1fr;align-items:center;display:grid}.hero__copy{gap:var(--space-5);min-width:0;display:grid}.hero__lead{max-width:62ch;color:var(--ink-soft);font-size:1.08rem;font-weight:500;line-height:1.58}.hero__actions{gap:var(--space-4);align-items:center;display:grid}.hero__signals{margin:var(--space-1) 0 0;flex-wrap:wrap;align-items:center;gap:0;padding:0;list-style:none;display:flex}.hero__signals li{color:var(--ink-muted);letter-spacing:.08em;font-size:.78rem;font-weight:800}.hero__signals li+li:before{content:"/";margin-inline:var(--space-3);color:var(--olive)}.seo-hero-media{gap:var(--space-3);place-self:center;min-width:0;margin:0;display:grid}.seo-hero-media img,.local-visual img{border:1px solid var(--ink);border-radius:var(--radius-card);background:var(--paper-strong);object-fit:contain;width:100%;height:auto;margin-inline:auto;display:block}.seo-hero-media img{max-width:820px;box-shadow:12px 12px #6f993480}.section{gap:var(--space-6);padding-block:var(--space-8);display:grid}.section-header,.problem__copy,.local-section__copy,.case-study__intro{gap:var(--space-4);max-width:820px;display:grid}.section-header p:not(.eyebrow),.problem__copy p:not(.eyebrow),.local-section__copy p:not(.eyebrow),.case-study__intro p:not(.eyebrow) p:not(.eyebrow){max-width:690px;color:var(--ink-soft);font-size:1.06rem;line-height:1.68}.problem{align-items:start}.problem-list{border-block:1px solid var(--line);gap:0;display:grid}.problem-list span{border-bottom:1px solid var(--line);min-height:58px;color:var(--ink);padding:var(--space-3) 0 var(--space-3) var(--space-6);align-items:center;font-weight:800;display:grid;position:relative}.problem-list span:last-child{border-bottom:0}.problem-list span:before{content:"x";color:#c43d32;font-weight:900;position:absolute;left:0}.strategy-shift{background:var(--ink);color:#fff;padding:var(--space-7) max(20px, calc((100vw - 1180px) / 2));border-radius:0;width:100%;max-width:none}.strategy-shift__header{gap:var(--space-4);display:grid}.strategy-shift h2{color:#fff}.comparison-board{gap:var(--space-4);display:grid}.comparison-board__head,.comparison-board li{gap:var(--space-3);grid-template-columns:1fr;display:grid}.comparison-board__head{color:#ffffffad;letter-spacing:.12em;text-transform:uppercase;font-size:.78rem;font-weight:900}.comparison-board ul{gap:var(--space-4);margin:0;padding:0;list-style:none;display:grid}.comparison-board li{padding-bottom:var(--space-4);border-bottom:1px solid #ffffff29}.comparison-item{gap:var(--space-3);grid-template-columns:26px minmax(0,1fr);align-items:start;font-weight:800;display:grid}.comparison-item span{border:1px solid;border-radius:50%;place-items:center;width:26px;height:26px;line-height:1;display:grid}.comparison-item--before{color:#ffffffb3}.comparison-item--after{color:#fff}.comparison-item--after span{background:var(--olive)}.seo-flow{background:var(--paper-strong);border:1px solid #1f365c24;border-radius:14px;grid-template-columns:1fr;gap:0;margin:0;padding:0;list-style:none;display:grid;overflow:hidden;box-shadow:0 10px 28px #1f365c06}.seo-flow li{gap:var(--space-3);padding:var(--space-5);border-bottom:1px solid #1f365c1a;align-content:start;display:grid}.seo-flow li:last-child{border-bottom:0}.seo-flow span{background:var(--olive);color:#fff;letter-spacing:.04em;border-radius:50%;place-items:center;width:38px;height:38px;font-size:.76rem;font-weight:900;display:inline-grid}.method-list span{color:var(--olive);letter-spacing:.1em;font-size:.78rem;font-weight:900}.seo-flow strong{color:var(--ink);font-family:Manrope,Segoe UI,sans-serif;font-size:1.18rem;line-height:1.15}.seo-flow p{color:var(--ink-soft)}.seo-strategy-table{gap:var(--space-5);background:var(--paper-strong);border:1px solid #1f365c24;border-radius:14px;display:grid;overflow:hidden;box-shadow:0 10px 28px #1f365c06}.seo-strategy-table__column{gap:var(--space-5);padding:var(--space-5);align-content:start;display:grid}.seo-strategy-table__column+.seo-strategy-table__column{border-top:1px solid #1f365c1f}.seo-strategy-table h3{color:var(--ink);font-size:1.35rem}.seo-strategy-table ul{gap:0;margin:0;padding:0;list-style:none;display:grid}.seo-strategy-table li{padding:var(--space-4) 0 var(--space-4) var(--space-5);border-top:1px solid #1f365c1a;line-height:1.5;position:relative}.seo-strategy-table li:last-child{border-bottom:1px solid #1f365c1a}.seo-strategy-table li:before{top:calc(var(--space-4) + .75em);content:"";border-radius:50%;width:6px;height:6px;position:absolute;left:0;transform:translateY(-50%)}.seo-strategy-table__column--weak{color:#1f365c94}.seo-strategy-table__column--weak h3{color:#1f365cb8}.seo-strategy-table__column--weak li:before{background:#1f365c47}.seo-strategy-table__column--strong{color:var(--ink);font-weight:800}.seo-strategy-table__column--strong li:before{background:var(--olive)}.editorial-grid,.local-list{border-block:1px solid var(--line);grid-template-columns:1fr;gap:0;display:grid}.editorial-grid article,.local-list article{gap:var(--space-3);border-bottom:1px solid var(--line);padding:var(--space-5) 0;display:grid}.editorial-grid article:last-child,.local-list article:last-child{border-bottom:0}.editorial-grid h3,.local-list h3{color:var(--ink)}.editorial-grid p,.local-list p{color:var(--ink-soft);max-width:52ch}.local-section{align-items:start}.local-visual{gap:var(--space-3);min-width:0;margin:0;display:grid}.local-visual img{max-width:720px;box-shadow:8px 8px #6f99346b}.method-list{border-block:1px solid var(--line);gap:0;margin:0;padding:0;list-style:none;display:grid}.method-list li{gap:var(--space-4);border-bottom:1px solid var(--line);padding:var(--space-5) 0;grid-template-columns:64px minmax(0,1fr);display:grid}.method-list li:last-child{border-bottom:0}.method-list div{gap:var(--space-3);display:grid}.method-list p{color:var(--ink-soft);max-width:58ch}.channel-compare{gap:var(--space-4);grid-template-columns:1fr;display:grid}.channel-compare article{gap:var(--space-3);border-top:1px solid var(--line);padding-top:var(--space-5);display:grid}.channel-compare p{color:var(--ink-soft)}.channel-compare a{color:var(--ink);font-weight:800}.case-story{gap:var(--space-4);display:grid}.case-story article{gap:var(--space-3);border-left:4px solid var(--olive);background:var(--paper-strong);padding:var(--space-5);display:grid}.case-story span{color:var(--ink);font-family:Manrope,Segoe UI,sans-serif;font-size:1.25rem;font-weight:800;line-height:1.1}.case-story p{color:var(--ink-soft)}.faq-list{gap:var(--space-3);display:grid}details{border:1px solid var(--line);border-radius:var(--radius-card);background:var(--paper-strong);padding:var(--space-4)}summary{cursor:pointer;color:var(--ink);font-weight:800}details p{margin-top:var(--space-3);color:var(--ink-soft)}.final-cta{gap:var(--space-6);border:1px solid var(--ink);border-radius:var(--radius-card);margin-block:var(--space-8);background:var(--ink);color:#fff;padding:var(--space-6);align-items:start;display:grid}.final-cta__copy{gap:var(--space-4);display:grid}.final-cta h2{color:#fff;max-width:15ch}.final-cta p:not(.eyebrow){color:#ffffffbd;max-width:690px}.diagnostic-form{gap:var(--space-4);border-radius:var(--radius-card);width:100%;padding:var(--space-5);background:#fffaf012;border:1px solid #ffffff29;display:grid}.diagnostic-form label{gap:var(--space-2);color:#fff;font-weight:800;display:grid}.diagnostic-form small{color:#ffffff9e;font-size:.9rem;font-weight:700}.diagnostic-form input,.diagnostic-form textarea{border-radius:var(--radius-button);width:100%;min-height:48px;color:var(--ink);padding:var(--space-3) var(--space-4);background:#fff;border:1px solid #ffffff3d}.diagnostic-form textarea{resize:vertical;min-height:112px}.diagnostic-form .cta-button{width:100%;box-shadow:none;cursor:pointer}.diagnostic-form>p{color:#ffffffb8;text-align:center;font-weight:800}.site-footer{gap:var(--space-4);border-top:1px solid var(--line);padding-block:var(--space-7);display:grid}.site-footer p{color:var(--ink-soft)}@media (width<=767px){.site-header,.hero,.final-cta,.site-footer,.section{width:calc(100% - 40px);max-width:none}.strategy-shift{width:100%;padding-left:20px;padding-right:20px}.site-header{flex-wrap:wrap}.hero{padding-top:var(--space-5)}.hero h1{max-width:12ch;font-size:1.86rem;line-height:1.04}.hero__copy,.problem__copy,.section-header,.local-section__copy,.case-study__intro{max-width:32ch}.hero__lead{max-width:31ch;font-size:1rem}.hero__actions .cta-button{width:calc(100% - 8px)}.seo-hero-media,.local-visual{justify-self:start;width:calc(100vw - 56px);max-width:100%}.seo-hero-media img,.local-visual img{width:100%;margin-left:0;margin-right:0;box-shadow:7px 7px #6f993480}}@media (width>=640px){.comparison-board__head,.comparison-board li{gap:var(--space-5);grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr)}.seo-flow,.editorial-grid,.local-list,.channel-compare{grid-template-columns:repeat(2,minmax(0,1fr))}.seo-flow li,.editorial-grid article,.local-list article{padding-right:var(--space-5);border-bottom:0}.seo-flow li{min-height:190px;padding:var(--space-6)}.seo-flow li:nth-child(2n),.editorial-grid article:nth-child(2n){border-left:1px solid var(--line);padding-left:var(--space-5)}.seo-flow li:nth-child(2n){border-left-color:#1f365c1a}.seo-flow li:nth-child(n+3),.editorial-grid article:nth-child(n+3){border-top:1px solid var(--line)}.seo-flow li:nth-child(n+3){border-top-color:#1f365c1a}}@media (width>=900px){body{font-size:1.07rem}h1{font-size:3.75rem}h2{font-size:3.8rem}.flow-section h2{text-wrap:balance;max-width:24ch}.strategy-fronts h2,.method h2{text-wrap:balance;max-width:26ch}.expectation h2{text-wrap:balance;max-width:18ch;font-size:3.25rem}.case-study__intro h2{text-wrap:balance;max-width:16ch}h3{font-size:1.48rem}nav,.site-header .cta-button{display:inline-flex}.hero{gap:var(--space-9);min-height:760px;padding-block:var(--space-7) var(--space-10);grid-template-columns:minmax(0,.92fr) minmax(430px,1.08fr);align-items:start}.seo-hero-media{padding-top:calc(.78rem * 1.62 + var(--space-5));align-self:start}.hero__lead{font-size:1.2rem}.hero__actions{flex-wrap:wrap;display:flex}.section{padding-block:var(--space-9)}.problem,.strategy-shift,.local-section{column-gap:var(--space-8);grid-template-columns:.9fr 1.1fr}.seo-strategy-table{grid-template-columns:repeat(2,minmax(0,1fr));gap:0}.seo-strategy-table__column{min-height:330px;padding:var(--space-6)}.seo-strategy-table__column+.seo-strategy-table__column{border-top:0;border-left:1px solid #1f365c1f}.problem-list{margin-top:calc(.95rem + var(--space-4))}.local-list{grid-column:1/-1;grid-template-columns:repeat(3,minmax(0,1fr))}.local-list article:nth-child(2n),.local-list article{padding:var(--space-5);border-bottom:0;border-left:0}.case-story{grid-template-columns:repeat(3,minmax(0,1fr))}.final-cta{padding:var(--space-8);grid-template-columns:.92fr 1.08fr}.site-footer{grid-template-columns:1fr 1.5fr auto;align-items:center}}@media (prefers-reduced-motion:reduce){*,:before,:after{scroll-behavior:auto!important;transition:none!important}}
